Magdalena Gómez, Leader

Magdalena Gómez is one of my favorite artists. Brave, direct, passionate, a visionary, she is a leader. I made this video because the world cries for more Magdalenas.

Stephen Holden on Love

This poster designed itself for me. I had already made the bamboo etchings and had set them aside, waiting for an opportunity to build a design with it.

Few movie reviewers are extraordinary. Most tell you what they liked or did not like about a movie. Stephen Holden is among the few critics who writes a compelling short story when he reviews movies. His take of “Brokeback Mountain” consoled me after seeing this tragic story of a doomed love. A line in the review reminded me of the strength of bamboo trees, which, ultimately, give way to the passage of time and the battering of nature but survive nonetheless for years to come.

Alice Walker

 

alice walker standI made this poster because so much of Alice Walker’s writing is profound and sometimes seemingly impenetrable at first. But give her statements a moment, and its simple and powerful message becomes clear.

Madamas: Women, Madonnas and Mothers

For this exhibit, an evocative painting that was part of it made the most sense to feature on the poster.

“Meet the Madama, in her multiple manifestations. “Madamas: Women, Madonnas, and Mothers” looks at images of Black women in Caribbean art, as shown in paintings, batiks, dolls and photographs.”

Read more about this exhibit curated by Waleska Santiago at Repeating Islands magazine.

Vieques

Mary Patierno and I produced “Vieques: Worth Every Bit of Struggle,” a documentary that spotlights a group of people who were the David to the U.S. military’s Goliath.

Vieques is a tiny island a couple miles to the east of Puerto Rico. For decades, the U.S. military owned two-thirds of the island, using one-third of it for target practice. Everything from machine guns to bombs shot from jets and ships pummeled the island just a few miles from where civilians lives.

Viequenses were scared that an errant missile would kill civilians – and that did happen. They also became sick with cancer at a higher rate than residents of the mainland Puerto Rico, because of the heavy metals from exploded bombs poisoning the agricultural fields and waters.

There is so much to this story that for the poster, I chose the image that best captured the grassroots movement, adding a often repeated chant as a sub headline (Yes to Vieques, No to the Military.)

 

 

UNIVISION

Issue Univision Television, the largest network in the western hemisphere, wanted to know what fútbol, or soccer, fans were doing while they watch their teams on television.

Goal A series of one-on-one interviews nationwide with fans in their homes, watching the games, gave us rich information to drill down.

Result We found trends among the fans and based on our report, Univision has a clear picture of what fans favor in terms of food, beverages, technology and clothes.

 

Nuestras Abuelas Exhibit

Nuestras AbuelasThe role of the matriarchal abuela, or grandmother, for Latinas is monumental. They are for many, indeed, the Grand Mother. We moved forward to create a photography and storytelling exhibit titled Nuestras Abuelas: Su esperanza, nuestra fortaleza (Our Grandmothers: Their Hope, Our Strength.)

With curators Noemí Valentín and Waleska Santiago, we created a traveling exhibit, which was inaugurated at the Fine Arts Center at UMass/Amherst. The grandmothers were from Puerto Rico, Chile, Mexico, Guatemala, the United States.

The exhibit traveled from Amherst to Holyoke, Northampton and Westfield and other parts of Massachusetts, and caught the attention of the Smithsonian Museum, which was starting to coordinate a nationwide exhibit until the extreme economic collapse of 2008 forced it to cancel the effort.

Milton Bradley Exhibit

Milton BradleyThe Springfield Museums presented an interactive exhibit curated by the Fina Arts Center at UMass/Amherst on the genius of inventor Milton Bradley and wants to engage Spanish-speaking families from the region.

Verdant created versions in Spanish of the exhibit, which included interactive material for visitors to become active participants.

The exhibit was intentionally engaging to the region’s largest population of people for whom Spanish is the first or second language.

 

 

American Psychological Association

Issue The American Psychological Association needed its 100-plus page manual for facilitators on how to prevent parental violence translated into Spanish.

Goal Verdant created the manual into international Spanish.

Result The manual is used throughout the United States and in parts of Latin American in workshops for parents who are learning the language of peaceful discipline vs violence.

American Psychological Association

Project Safe Baby

Issue Accidental asphyxiation of babies generally occurs when they are placed in a crib with blankets and toys with which they can become entangles. The tragedy is especially high in the black and Latino communities.

Goal Raise awareness about how to care for babies when they sleep – Always face up, in a onesey pajama and without anything in the crib (no toys, no blankets.)

Result Verdant produced two short videos for Project Baby Springfield to share on its social media page. We also brought in the masterful graphic designer Lisa Carta to design two posters, with photographs taken by the great photographer Denise Stewart, in English and in Spanish, to be displayed on the outside and inside of PVTA buses in Springfield.

ENGLISH VERSION

EN ESPAÑOL

POSTERS

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