In 2007, I founded a communications and marketing company with a focus on cultural competence. In this capacity, I developed campaigns for non-profits and for profits in the fields of health, politics and education.
My clients include Univisión, the largest Spanish-language network in the world; Loews Home Improvement, an American hardware and home improvement franchise; Solidago Foundation, a national philanthropic corporation; Baystate Health, with 10,000 employees, one of the largest medical health corporations in the United States.
Previous to my work as an outreach, communications and marketing consultant, I was a journalist, having won awards for covering breaking news, arts & culture, sports, education and politics in Puerto Rico, the United States and Spain. In 2004, I was nominated for a Pulitzer prize for a story about a youth who shot an off-duty cop at 17 and will not live outside prison again until he is in his mid-50s.
More of my journalism writing is here.
One of my prized moments is when, in a gaggle of media, South Africa President Nelson Mandela asked me to have the first question at a press conference. I asked about his Children’s Fund to bring social justice to the children of South Africa. He was an eternal and hard-working optimist and he continues to have enormous influence in my life.
And meeting the courageous people of Vieques, such as Myrna Pagán, featured in the video above, also reaffirmed that for those of us lucky enough to work at what we love, we are blessed. Myrna is one of the viequenses featured in the documentary I co-produced with Mary Patierno, “Worth Every Bit of Struggle.”
If you have 3 1/2 minutes, watch Myrna break down triumph over what many would deem impossible odds.
On a different level but also a thrill, I covered Madonna’s world tour kickoff concert in Barcelona and saw my review in a dozen languages worldwide as The associated Press spread it among media everywhere. I also broke stories on violations of civil rights in Massachusetts. And to this day, am humbled by the grace of Maya Angelou, whom I interviewed in the early 1980s.
My work encompasses all media and how we use the different forms to engage people to increase health, opportunities and happiness.
COMMUNITY SERVICE IN MASSACHUSETTS & PUERTO RICO
Committee on Puerto Rican Diáspora,
Centro Para Puerto Rico/Fundación Sila M. Calderón
Markham Nathan Fund for Social Justice
Board of Advisors, WGBY Public Television
Human Right Commission, City of Northampton
Puerto Rican Cultural Center
2005 Publick Occurences Award ”The Forgotten Class: The Latino Education Gap” (Spanish and English)
Group award for The Republican
2005 New England AP News Executives Association
First Place for Best Writing
“Youth in Crisis” Staff award for The Republican
2005 Grand Prix Ljubljana, Slovenia, Biennial Graphics Arts
“Vieques: Worth Every Bit of Struggle” documentary
Group award for San Juan PR
In the 1990s, numerous awards as editor of Sunday magazine Venue, a publication of the now-defunct The San Juan Star, for writing, photography and design.