Issue Accidental asphyxiation of babies generally occurs when they are placed in a crib with blankets and toys with which they can become entangles. The tragedy is especially high in the black and Latino communities.
Goal Raise awareness about how to care for babies when they sleep – Always face up, in a onesey pajama and without anything in the crib (no toys, no blankets.)
Result Verdant produced two short videos for Project Baby Springfield to share on its social media page. We also brought in the masterful graphic designer Lisa Carta to design two posters, with photographs taken by the great photographer Denise Stewart, in English and in Spanish, to be displayed on the outside and inside of PVTA buses in Springfield.