Issue Univision Television, the largest network in the western hemisphere, wanted to know what fútbol, or soccer, fans were doing while they watch their teams on television.

Goal A series of one-on-one interviews nationwide with fans in their homes, watching the games, gave us rich information to drill down.

Result We found trends among the fans and based on our report, Univision has a clear picture of what fans favor in terms of food, beverages, technology and clothes.